Demand for NFL Game at Wembley Stadium is High

Demand for NFL Game at Wembley High
By DAVE SKRETTA
AP Sports Writer

NEW YORK -- The grousing by some NFL fans over the first regular-season game to be played overseas might not be limited to this side of the Atlantic.

More than half a million ticket requests poured in soon after commissioner Roger Goodell announced the New York Giants would play the Miami Dolphins at the new Wembley Stadium in London.


That outpouring of interest for the Oct. 28 contest means many die-hard fans -- not to mention the curious observers the game is intended to reach -- will be stuck watching on TV.

"This is a game for Europe and a game for hardcore fans of both teams," said Alistair Kirkwood, managing director of NFL UK.

"The challenge we've got is to keep all the various stakeholders happy."

Ticket preference will go to season ticket holders and members of fan clubs, particularly in the United Kingdom. About 10,000 fans are expected to travel from the United States, only a fraction of the anticipated sellout crowd of 90,000.

Tickets go on sale in Europe on Monday and within the next week in the United States, but fewer than half will be immediately available. The rest will go on sale once team and league officials weigh the amount of interest the game generates among American fans and those abroad.

Giants co-owner Jonathan Tisch said the club has received about 3,500 requests.

"Not only has there been that response for initial tickets, when you look at our fan base that come to every game, then consider we have 120,000 people on our waiting list ... they also want to travel overseas," Tisch said.

Both teams have done research on how best to appropriate tickets, but Kirkwood admits that it comes down to "best guessing." How many tickets are ultimately available will also depend on the number purchased by a business tier of 15,000 people who have rights to purchase seats for any game played in the sparkling new stadium.

"What we're not going to have is the risk of unsold tickets out there," Kirkwood said, adding that about 2,000 will be reserved for general sale in the U.S. and Europe in September.

For those lucky enough to get a ticket, the game won't be cheap. Prices range from about $90 to $180, using a pricing structure similar to this weekend's FA Cup final between Manchester United and Chelsea.

"When I was in Miami, one of the British journalists came up to me in the dour, sour way that most of the journalists have in Britain," London Mayor Ken Livingstone said. "He said, 'Wouldn't it be humiliating if there are a bunch of empty seats?' And I said, 'I suspect that won't be the case.'"

The game, which will kick off at 6 p.m. London time -- 1 p.m. on the East Coast of the United States -- comes after Arizona beat San Francisco in Mexico City in 2005. The league hopes to play regular-season games again in Mexico, as well as Canada and other cities in Europe in an effort to expand the game globally.

To accommodate the expansion, there has been increased discussion of replacing a preseason game with a regular-season game so that each team would play in a "foreign" market once a year without sacrificing a home game.

Tisch said that's an issue likely to come up at future owners meetings.

"We're all anxiously awaiting the start of the international games," Tisch said. "There is so much interest for this game that is emerging in lands far afield from the United States of America. We could easily add more international games to add to the fan base and the excitement of the NFL."

Goodell to NFL coaches: All access

Neil Best
SPORTS WATCH

Goodell to NFL coaches: All access
It's all but official now: Bill Parcells will not come out of retirement - ever.

Not if he reads a pointedly written memo in which the NFL updated media guidelines, tightening injury report rules, mandating regular access to assistants, liberalizing offseason access and much more.


Yikes! Call it Revenge of the Nerds MMVII.

The rules will most affect members of the paranoid Parcells/Bill Belichick coaching tree, two of whom happen to guide our local squads.

Tom Coughlin and Eric Mangini no longer will be permitted to bind and gag assistants when reporters are around. (Each had allowed severely limited access to assistants in the past; Coughlin was planning to open things up a bit in 2007 even before the directive.)

Fans and reporters can thank new commissioner Roger Goodell, a former Jets public relations intern who gets the concept that the news media is a conduit to paying customers, and that assistants can offer insights head coaches won't or can't.

The refined policy came out of meetings with the writers' association and was presented at the owners' meetings. NFL spokesman Greg Aiello said the commissioner "wanted more consistency and everybody operating at the same high level."

Any complaints from head coaches? "No," Aiello said.

Even Belichick? "No."

One rule seems aimed squarely at the Jets. It says a "credible" depth chart must be provided starting no later than the week of the preseason opener: "Listing players at each position on the depth chart in alphabetical order is prohibited."

Tommy Rowlands and Cole Konrad - Help wanted: Football background not required

Help wanted: Football background not required
Tom Rock

Football, apparently, is not a prerequisite for those trying to make the Jets this spring. Of the 30 players invited on a tryout basis to the three-day rookie minicamp, three of them did not play football in college and two of them have not played in nearly a decade.

NCAA heavyweight wrestling champions Tommy Rowlands from Ohio State and Cole Konrad from Minnesota, along with basketball player Jesse Pellot-Rosa from Virginia Commonwealth, found themselves on a football field for the first time in years yesterday. It's part of the Jets' no-stone-unturned philosophy when it comes to searching for talent.

"Whether it be wrestlers, basketball players, track athletes, Australian Rules football players, whoever it is, if they have core characteristics, good work ethic, intelligence, the things that we look for, then it's our job to teach them and their job to take advantage of the opportunity," Jets coach Eric Mangini said.

Pellot-Rosa, trying out as a wide receiver, was giving grief to his new teammates who had Duke in their NCAA bracket in March (VCU beat Duke in the first round). He last played football in prep school but was recruited by Tennessee, Alabama and Virginia.

The wrestlers, though, have not suited up for football since eighth or ninth grade. In fact, suiting up may be a problem; both admitted they aren't sure where all of the pads fit on a football uniform. Rowlands said his mind was on training for the world championship qualifiers in June when the Jets called three days ago to invite him for a tryout. "I was shocked," he said. "I thought it was a prank call."

Rowlands and Konrad, roommates this weekend, often have battled each other on the mat, most recently at the national championships in Las Vegas in April. Rowlands won to take the No. 1 ranking. Rowlands is trying out as an outside linebacker; Konrad is trying out as an offensive lineman even though he had to be instructed on how to take a three-point stance.

"It's hard to feel natural. I don't have much of a background," said Konrad, the NCAA champ in 2006 and 2007 and winner of 76 straight matches. "They're mainly seeing if I have potential."

Ricky Williams Tests Positive For Pot - Again!

This was just in from a phone call from Bill Chachkes and confirmed at ESPN: Ricky Williams tested positive for pot, and his doctors are recommending that his re-entry into the NFL be delayed.

I feel sorry for Ricky, as he apparently sees nothing wrong with taking a toke or two, but can't understand that the NFL does. If he wants to play in the NFL, he's going to have to stop taking his weed. It's that simple.

But then would he be able to hang with hot women? Well, I forgot, he has a significant other, ...who's that lady?

Raiders Exec Mike Lombardi Fired; Raiders May Select Mike Mayock Or Pat Kirwan

This just happened on Wednesday:

Posted by Jerry McDonald - NFL Writer on Wednesday at 12:15 pm
Personnel executive Mike Lombardi is out in Oakland, which at this point is like reporting spring will give way to summer next month.

In other words, no surprises, and also no way to know how it affects the Raiders because of their method of operation.

Lombardi joined the Raiders personnel department in 1999, eventually ascending to "senior personnel executive." He took over some of the duties of senior assistant Bruce Allen upon Allen's departure to the Tampa Bay Buccaneers, so it's clear he was a valued member of the organization by Al Davis.

Exactly how good Lombardi is as a personnel man is hard to determine because when it came to speaking on the record, he adhered to Oakland's in-house policy. There are those who believe Lombardi, along with now retired Chet Franklin, were at the core of Oakland's ability to land veteran free agents at bargain prices when the team won three consecutive division titles from 2000 through 2002.

But since he was never out front and open like the 49ers Scot McCloughan, or others in the league, the credit basically went to Davis and Jon Gruden. Davis, after all, makes the final call. Only he knows how much he leaned on Lombardi, and he's not saying.

Lombardi's slow exit began the moment Bobby Petrino turned down the job as Raiders head coach. It was Lombardi who gave Davis the hard sell, with Petrino even being offered the job.

Jerry also reports that the Raiders have considered hiring Mike Mayock and Pat Kirwan of the NFL Network and NFL.com, respectively. But the real burning question is what caused the Silver and Black to start looking around, first, then dump Lombardi?

Panthers Sign WR Steve Smith to 3-Year Extension

Panthers Sign Smith to 3-Year Extension

CHARLOTTE, N.C. -- Receiver Steve Smith agreed to a three-year contract extension with the Carolina Panthers on Tuesday in a deal that will keep him with the team through the 2012 season.

His agent, Derrick Fox, said he wasn't authorized to release exact figures, but said Smith's new deal makes him among the five highest-paid receivers in the NFL.

"Steve wanted to complete his career with the Panthers and bring Carolina a Super Bowl," Fox said. "This gives him peace of mind."

The 28-year-old Smith had three years left on a six-year, $27 million contract. He was scheduled to make $3.l, $3.6 and $4.2 million over the next three seasons, but now will make significantly more.

Smith had been hoping to get a new deal for some time and the Panthers had made a long-term deal one of their top priorities after they released veteran receiver Keyshawn Johnson last week.

Smith, a three-time Pro Bowl selection, led the NFL with 103 catches for 1,563 yards and 12 touchdowns in 2005. Fox said negotiations with general manager Marty Hurney began after that season.

"When he had the Triple Crown season, Marty came to us and said he had outplayed his contract," Fox said. "But it was a hard process, because he was just two years in (to a six-year contract)."

Smith's numbers declined last season. He missed the first two games with a hamstring injury, and finished with 20 fewer catches, 400 fewer receiving yards and four fewer touchdowns and Carolina finished a disappointing 8-8.

Offensive coordinator Dan Henning was fired, and Smith said at last weekend's minicamp that he was pleased with new coordinator Jeff Davidson's offense. Davidson had said he wanted to find new ways to get Smith the ball.

Smith was Carolina's third-round pick in 2001. Used primarily as a kick returner as a rookie, Smith became Carolina's go-to receiver in their Super Bowl season in 2003.

Carolina Panthers Cut Keyshawn Johnson

Carolina Panthers Cut Keyshawn Johnson
By MIKE CRANSTON
AP Sports Writer

CHARLOTTE, N.C. -- When the Carolina Panthers drafted Southern California receiver Dwayne Jarrett in the second round Saturday, Keyshawn Johnson was ecstatic.

"This is a great pick. We need another wide receiver," Johnson gushed while working as a draft analyst for ESPN. "This guy is much like me. I'm going to teach him how to play from the point of attack."

He won't get the chance.

The Panthers deemed their older former USC receiver was expendable Tuesday. Johnson, the 6-foot-4 possession receiver and 1996 No. 1 overall pick, was released to make way for a younger 6-foot-4 possession receiver taken with the 45th pick.

"We appreciated the contribution of Keyshawn in his season with the Panthers," coach John Fox said. "He brought us high production, but at this time, we are in a situation in which we have a number of young receivers and thought this was the right time to make the decision."

The Panthers also selected receiver Ryne Robinson in the fourth round of the draft. While he will likely be primarily used as a punt returner, he did catch 91 passes at Miami of Ohio last season. The Panthers also have receivers Drew Carter and Keary Colbert -- plus star Steve Smith.

Johnson, who will turn 35 in July, had 70 catches for 815 yards and four touchdowns last season and became the 16th player in NFL history with 800 career catches. The Panthers signed Johnson last year after he was released by Dallas in a salary cap move so the Cowboys could sign Terrell Owens.

It was hoped Johnson would take pressure off Smith, who was Carolina's lone option in 2005 and was shut down in the NFC championship game by Seattle. But the Panthers, plagued by injuries, stumbled to an 8-8 record and missed the playoffs.

Numerous calls placed to Johnson on Tuesday were not returned. Panthers general manager Marty Hurney said he had a couple of phone conversations with him.

"I don't think he agreed with the decision. I think he feels like he could have come in and helped us in our goal of trying to get to the playoffs and win the championship, but I think he understood our thought process," Hurney said. "I would just say he didn't agree with it."

Johnson has said in the past he would like to work in television after his career his over. Recently he indicated he'd be interested in becoming a general manager of a team someday.

However, Johnson said late last season he wanted to play at least two more years and get to 1,000 career receptions. Johnson didn't appear to be slowing down last season and several teams are in need of receivers.

Johnson was taken by the New York Jets with the No. 1 overall pick in the 1996 draft. He's always been productive, but has also clashed with coaches and teammates while earning the nickname "Me-Shawn." He wrote the famous tell-all book, "Just Give Me the Damn Ball" after his rookie season that ruffled feathers.

Johnson later helped Tampa Bay win the Super Bowl in the 2002 season. But a year later, Johnson was deactivated for the final six games after a feud with coach Jon Gruden.

Still, Bill Parcells, who coached him in both New York and Dallas, called Johnson one of the best players he's ever coached, and there was no apparent rift between Johnson and Fox in Carolina. When Johnson signed with Carolina, he said he was content being the No. 2 receiver behind Smith.

Johnson did express strong support late last season for offensive coordinator Dan Henning, who was eventually fired. After the final game, Johnson said he might retire if Henning was let go, but later backed off that statement.

"I think all you have to do is look at the timing of this decision to figure out that there was nothing more to this than the fact we made the commitment to develop our younger wide receivers," Hurney said. "The decision was made that we had a big enough group of young wide receivers that we were going to commit in that direction."

Jarrett, who had a school-record 216 receptions and a Pac-10 record 41 touchdown catches, will be in town Friday for Carolina's minicamp. It was expected Johnson would spend the weekend razzing him.

Instead, Jarrett could be working with the first team.

"We feel the young guys will step up and fill the roles behind Steve Smith," Hurney said.
------------------------------------------------------------------------------------------------
Guess Key Thought he'd be there for one more year to Train the Young-uns...Give Credit where it's due,.Like T.O, Key can sometimes have a big Mouth. Unlike T.O. there is no Hubris when Key screws up. He just owns up to it. when he was here in NY he wasn't always the most Likable Guy around Jets camp...But he always worked Hard....Maybe he'll return to Dallas if T.O. doesn't see eye to eye with Coach Phillips... or not...
Bill(Draftnik)

2007 NFL Draft Moves that Didn't Make Sense

The top of the first round didn’ t live up to the hype. The swirling rumors of multiple team trades and top three upheaval never happened. The first eight picks went by and the only eyebrow raisers were Brady Quinn’s notable descent, and Adrian Peterson falling out of the top five. But, even those weren’t too crazy. Peterson was still taken in the top ten and surely the Dolphins, with huge questions at quarterback would take the highly touted Notre Dame quarterback off of the board.

Then, with the ninth overall pick in the 2007 NFL Draft, the Miami Dolphins select Ohio State wide receiver Ted Ginn, Jr. My jaw hit the floor. Is Cam Cameron much more comfortable with Daunte Culpepper or Cleo Lemon than ANYONE could possibly believe?

I have said in the past that if anyone can bring Culpepper back to top form, a guru like Cameron can. But Cameron likes his quarterback to be quick, confident, decision makers. Culpepper hasn’t made a quick decision since Randy Moss exited Minnesota. However, talk of Cameron being disenchanted with Culpepper had to be premature. Given the status of Culpepper’s rehab, Cameron has yet to see Culpepper in action - at least from the perspective as Culpepper’s head coach.

And what of Cleo Lemon? Sure, Cameron made no secret that he liked the kid when the two were in San Diego. But does he have enough confidence in a kid who’s yet to prove anything on the field that he would pass up a top prospect like Quinn?

The passing up of Brady Quinn aside, why Ginn, Jr.? Forget for the moment that the Dolphins have issues at quarterback. Forget the question of drafting a receiver when you have no one to deliver the football. Look at the Ginn selection in its own right. The Dolphins selected a receiver who shows inconsistency catching the football and will likely be nothing more than a replacement for Wes Welker in the return game. Sure the return game is important and Ginn Jr. has the potential to be an even better returner than Welker but do you address the return game with a TOP TEN PICK? The Dolphins weren’t so stacked that they had no other needs that could have been addressed here. I certainly can't believe that they passed up a player who would touch the ball on every offensive down for one that would probably only touch the ball around 7 times a game.

Thirteen picks later, the Dallas Cowboys take advantage of how the Mighty Quinn hath fallen and engineer a trade with Cleveland. The Cowboys take the #36 overall (4th pick of round 2) in this year’s draft and Cleveland’s first round pick in the 2008 NFL Draft to allow the Browns to grab Quinn at 22 before the Kansas City Chiefs have a chance to take the clock at 23. Dallas appears to have made off like bandits with no immediately pressing needs. But then the Cowboys negate the move by handing the #36 overall pick they wrangled from Cleveland to division rival Philadelphia along with their 3rd and 5th round picks to move back into the first round and take Perdue defensive end Anthony Spencer.

Now, Anthony Spencer is a great player who is NFL-ready. He’s got the tools and the ability to make an immediate impact at outside linebacker in Dallas’ 3-4 defense or at defensive end in their 4-3 nickel set. I recognize this. But did Dallas really need to trade away THREE picks for a player at a position where they are already very strong? With DeMarcus Ware, Greg Ellis, Kevin Burnette and Bobby Carpenter all playing well at outside linebacker and Ellis, Ware, and Burnette already great options in nickel, why did Dallas give up so much? If Dallas had an absolute NEED to get back into the first round, you’d think they would at least address positions where they had questions or lack of reliable depth. Auburn guard Ben Grubbs, Central Michigan tackle Joe Staley, Texas tackle Justin Blalock and Arkansas Guard Tony Ugoh all come to mind. Blalock and Ugoh were all available when Dallas would have picked at #36.

Dallas got a great player in Spencer. Dallas did a pretty good job with the picks they had left overall. But that trade back into the first round to take a player in a position that they did not have need surprised me.

Speaking of the #36 overall pick … Kevin Kolb? Kolb was a four-year starter at the University of Houston. He has a strong arm and is very intelligent. I don’t know that he was the best value for the Eagles who have Donovan McNabb and just resigned back up AJ Feely. Even if they wanted to start grooming a player for life after McNabb, Michigan State’s Drew Stanton, Stanford’s Trent Edwards, even BYU’s John Beck and Ohio State’s Troy Smith were still available.

But the Eagles overall draft - as always with Andy Reid at the helm - was very good. Taking Penn State running back Tony Hunt in the third round was an absolute steal. Hunt will be a perfect compliment to Westbrook. I just thought the selection of Kolb - not because he is not good - that high was perplexing.

Quite possibly the second biggest reach, right behind the Dolphins taking Ginn Jr., was the selection of Arizona running back Chris Henry by the Tennessee Titans in the second round. Obviously banking on Henry’s smokin’ time in the 40 yard dash at the combine, the Titans grabbed him to give underachieving LenDale White a run for his money. The Titans allowed Travis Henry and Chris Brown to exit via free agency.

The problem I had with this pick in the second round wasn’t because the Titans didn’t need a running back. But with Tony Hunt and even Rutger’s Brian Leonard still on the board, they had guys they could have picked who had actually carried the load at running back. Henry didn’t get much playing time at all his first three season. His senior year, off-the field issues resulted in a suspension. He didn’t actually start a game his entire NCAA career until the final four games of his senior season. Hunt carried the load at Penn State showing he could move the pile, had excellent hands, and while he didn’t exhibit Henry’s blazing speed, his 4.57 40 time is good enough. Leonard has sub 4.5 speed and has shown the ability to be a tailback and fullback. Henry was a risk in the second round that I did not expect any team to undertake. I am especially surprised that the Titans overlooked his off the field issues given recent events surrounding Titans CB Adam "Pacman" Jones.

Gator LB Brandon Siler, Auburn CB David Irons Among 2007 NFL Draft Late Round Steals.

Anyone can say Louisville RB Michael Bush and Ohio State QB Troy Smith were second day steals. Let’s take a look at some of the prospects that dropped to the final two rounds, and one that went undrafted.

Brandon Siler, a 6′2″, 238 pound linebacker from the NCAA National Champion University of Florida was easily the steal of round seven by the San Diego Chargers. Siler is fast and agile with 4.59 speed. He has fluid hips, flows to the ball well, can knife through gaps to stop the run and drop into coverage. The only knock on Siler is that he sometimes has trouble shedding blocks. He will sometimes try to avoid bigger blockers instead of taking them on and shedding them. With his speed and tremendous work ethic, Siler’s fall to the seventh round is more incredible than Brady Quinn’s drop to the 22nd overall. Siler was picked 240th overall (30th pick of round seven).

Auburn CB David Irons got much less hype than his brother, Auburn running back Kenny Irons. But at the senior bowl, David Irons’ nose for the ball and flat out speed popped a lot of eyes. He showed that he could excel against very good receivers in bump and run and zone coverage. He picked up schemes well and had a knack for finding the ball. At 194th (29th pick of round 6) overall to Atlanta, Irons is a great deal.

Oklahoma linebacker Rufus Alexander was taken by Minnesota 174th (2nd in the 6th round). Alexander is agile and rangy. Possessing 4.62 speed at 6′1″, 227 pounds, Alexander has a knack for being in the right place on the field to make plays. He plays hard against the run but is a bit undersized. He is a bullying pass defender with game speed that surpasses his 40 time.

Undrafted Notre Dame running back Darrius Walker should make a roster somewhere. at 5′10″ 212 Walker isn’t quite big enough to be a mauler but lacks the elite burst and break away speed that would make him a feature back. However, in today’s era of the short yardage specialist, Walker will make a perfect compliment to a team like Tampa Bay who will lose Mike Alstott to retirement sometime soon.

Bush Greets Colts at White House

Bush Greets Colts at White House
By BEN FELLER
Associated Press Writer

WASHINGTON -- Even when football season ends, superstar quarterback Peyton Manning is hard to miss on TV. He has become such a marketable pitchman that his commercials -- a sports drink here, a credit card company there -- seem endless. Apparently, President Bush has taken notice while flipping the channels.

"So a lot of people here in the White House compound have been really looking forward to seeing Peyton Manning," Bush said Monday on the South Lawn. "They wanted to see a guy who gets more air time than I do."


The good-natured poke came as Bush welcomed another championship team to the White House: The Indianapolis Colts.

The Colts beat the Chicago Bears, 29-17, in a pounding rainstorm last February to become Super Bowl champs. On Monday, players basked in the sunshine below the South Portico, as Bush hailed them for ignoring naysayers and playing as a well-balanced team.

As he usually does at these events, Bush played up the theme of perseverance. He liked that the Colts fought through ups and downs.

"Isn't that what life is about, isn't it really?" Bush said. "Through the ups -- it's easy to fight hard in the ups. It's when the downs come that you've got to be a fighter."

The team's coach, Tony Dungy, became the first black coach to win a Super Bowl. Long one of the most respected figures in the National Football League, Dungy coped with the suicide of his son, James, in late 2005. Bush alluded to that.

"He is a man who has used his -- a position of notoriety to behave in a quiet and strong way in the face of personal tragedy that has influenced a lot of our fellow citizens," Bush said of Dungy, who stood next to him on stage. "And I want to thank you for your courage."

The Colts are used to getting showered with attention. More than 93 million people watched the Super Bowl. Yet the team's players and executives seemed awed to be at the White House, and they didn't hide it.

Players pulled out personal cameras to get photos with Bush. They did the same with another political star and football fan who showed up for the ceremony -- Secretary of State Condoleezza Rice.

Earlier, players visited injured troops at Walter Reed Army Medical Center. Manning, Dungy and a handful of others also got a 20-minute tour of the Oval Office from Bush.

"Winning the Super Bowl a few months ago was probably about as special as you could get," Manning told reporters after the White House ceremony. "But I'm not sure you could actually beat what's happened here today."

As for all those commercials, Manning said he's used to getting ribbing from teammates. All Bush did, he said, was provide "more ammo for the offensive line to have some fun with me."

Steve Bornstein, CEO Of The NFL Network

All a Part of Its Vision

On Thursday night, word will come from a production booth in one of those studios, a signal will be shot to the sky and Bornstein's NFL Network will broadcast the first of eight Thursday-Saturday league games. It's a bold new venture for the league and the network, though not one that is without its tribulations. The NFL Network is not on three of the country's largest cable companies as they resist what they see as the league's heavy-handedness.

"If somebody else had done it, it would be great," Bornstein said. "But no one has done it. Right?"

The world he oversees is changing every day, faster than anyone in sports could have imagined. And a television network is only a small part. While this year the NFL will bring in $3.73 billion in television deals alone, there is another potentially more lucrative universe out there still mostly untapped, and it involves the Internet, cellphones and iPods. For want of a better term, the NFL calls this "new media" and has pinned hopes on its money-making promise.

It is Bornstein who must take his new network, sift through the haze of this wired planet and find a way to intertwine it all.

In 1980, when Bornstein was in his late 20s, he was brought to Bristol, Conn., to help a four-month-old sports network named ESPN grow. For the next two decades, he oversaw much of the station's development, first in the programming department and ultimately as an executive at ESPN and ABC through the 1990s. It was a stunning rise, that in some ways left those around him agape as ESPN blossomed beyond their wildest dreams.

"Clearly, Steve was somebody for whom the status quo was unacceptable," said John Wildhack, ESPN's senior vice president for programming, acquisitions and strategy, who was with Bornstein for much of the company's surge. "He kept asking, 'How do we do this better? How do we take calculated risks? How do we differentiate ourselves?' "

Peace and Prosperity

When the NFL first approached Bornstein in 2002, after a brief run as president of ABC television, there was no network, just a vision of something the league's 32 team owners felt was necessary yet did not know how to do. To build it they wanted someone who had created a network before, someone who would make their place unique. Bornstein was the obvious choice.

He said he sees a lot of similarities between those early days at ESPN and this new venture. Both have that unrestrained feeling, where every idea is wrought with head-tingling excitement. "Everybody has that razor focus," he said.

And yet when you get past the thrill of starting something that has never been done before, this remains a football network. And a professional football network at that. Unlike ESPN, where the borders stretch from Australian rules football to Sunday morning fishing shows, the NFL Network must live in a more confined world. Even as Bornstein constantly tries to point out that they are a "lifestyle network," not a football network, there is only so much football you can show.

Bornstein points to the exorbitant amount of money CBS, Fox, NBC and ESPN have paid to televise NFL games, repeats some of the anecdotal evidence of how networks have struggled when they dropped football and promises that no matter what next year's top-rated TV show might be, its ratings won't exceed that of the Super Bowl.

"There's no league that's been more successful in any way you measure that success than the NFL," Wildhack said.

But part of the reason for the NFL's triumph is the fact it has been mostly untroubled by labor strife. While baseball, basketball and hockey have been hit with crippling strikes and lockouts, pro football has sailed along, making billions of dollars. That bliss was tested this past spring when an unusual development occurred in the latest negotiation with the NFL Players Association: the owners bickered more with themselves than they did with the players.

The owners of the smallest-revenue teams felt they had fallen far behind those of the biggest money-makers. And even though all the teams equally share the league's enormous television and licensing contracts in addition to being restrained by a firm cap on player salaries, the disparity was showing itself in other ways. Franchises in bigger markets could generate money from suite sales that smaller-market teams couldn't touch.

Ultimately, they came up with a compromise. The players would receive at least 60 percent of every team's revenue, which created a bigger pool for the salary cap. But it caused a problem for the lower-revenue teams like the Buffalo Bills and Jacksonville Jaguars, which might see 70 percent of their intake going to player salaries while the New England Patriots and Washington Redskins would be spending only 60 percent. So to try and make up the difference, they agreed that the 15 highest-revenue teams would pay equally into a pot totaling $30 million to be redistributed to the 17 poorest clubs.

It only adds up to a couple of million for each small-revenue franchise. But at the same time the owners agreed that the 15 larger teams would also give up their profits from the league's new media ventures and share that money with the smaller-market teams as long as those small-market clubs dedicate at least 65 percent of their revenue to player salaries.

This is a confusing, but potentially significant clause.

As it stands now, the owners may take an option that allows them to blow up this latest labor deal in 2009, in part because some of the small-market teams still feel left out in the new contract, unsure how a trickle of money from the richer clubs is going to help them catch up. A potential solution -- and it could be a bit of a long shot -- is if there were a sudden flood of money from new media.

"It could be if new media was something substantial," said Bill Prescott, the Jaguars' chief financial officer.

Yet how much is substantial? No one really knows because no one has a grasp on exactly what new media are going to bring in, partially because the league is only starting to cut deals in this world, signing contracts for podcasts and cellphone telecasts. Just last month, the owners voted to operate the league's Web site, NFL.com, themselves. Previously CBS SportsLine held the contract.

"We hope that that [new media] will be a real contributor and hopefully it will ameliorate some of that" big-market/small-market tension, Jeff Pash, the NFL's executive vice president, said recently after testifying before a congressional antitrust hearing. "And also by bringing it in house we can keep that revenue as a league asset and share it equally among the 32 teams as opposed to having yet another revenue source that exacerbates revenue disparities between teams."

Or as Broncos owner Pat Bowlen said, "If [the media money] is coming from a league-owned asset, then it will be easier to cut it up and give it to the smaller market teams rather than to just take it from the higher-revenue teams."

The burden of this hope falls on Bornstein. He scowls at the suggestion of new media as a solution for the league's future labor woes, partially because he is dealing so much with the unknown. He is fond of saying "my crystal ball is no better than anyone else's," but his expertise is in running networks, not solving league labor disputes. Maybe using cellphones as a way to broadcast games or deliver breaking NFL news is a great idea. Maybe it isn't. Time will tell.

Still he feels it's important to slowly collect these technologies, hire people to develop them and see what they have.

"The league has always been really prescient about getting this stuff right and not be the first one in," Bornstein said. "I think they got it right."

It's a delicate balance. The NFL needs its revenue quickly to try and fill some of the gulf between big- and small-market owners, yet its instincts say not to grab too fast.

"There's going to be peaks and valleys and some acceleration and deceleration [in new media]," said David Katz, the head of sports and studios at Yahoo!, which currently streams NFL games on the Internet overseas. "The NFL has proven to be the best at exploitation and management of their assets. I have no doubt they will continue to be good at what they do."

League Leverage

In a way, Bornstein and the NFL are perfect for each other. Both are audacious, assured and accustomed to getting their way. "With Steve you always knew where he stood," Wildhack said.

So it probably shouldn't come as much of a surprise that in the last television deal, Bornstein and the NFL pulled eight games from the Sunday afternoon lineup and said they were going to place them on Thursday or Saturday and put them up for bid. The Outdoor Life Network (now called Versus) reportedly offered $400 million for those rights. An outlandish sum, if you think about it. But rather than take the easy money, Bornstein and the league decided to put them on the NFL Network, a move that league officials believe drove up the price of the other network's bids.

By putting its own games on TV, the league has leverage, something it has never been shy about using. A few months ago, with the games in hand, it turned to the cable companies and reportedly said the price per customer for the network would rise from 20 cents to 70 cents. The cable companies balked and a fight ensued that has left the NFL Network off three of the country's major cable systems -- Time Warner, Cablevision and Charter, meaning almost all of New York City will not get Thursday night's Denver-Kansas City game, barring a last-minute deal. Bornstein said such a development is unlikely.

The dispute with Time Warner surrounds the company's insistence that it put the network and the games on an expensive sports tier of service that would cost extra for subscribers. The NFL wants to be on the standard tier.

"We would certainly like to carry the network, we have a number of football fans," said Time Warner spokesman Mike Harrad. "But because of the price it's a niche-type service."

What Bornstein won't say, but some league officials will confide, is that the NFL is sure it can win a stare-down with the cable companies. When Thursday night comes and New York can't get the game, the NFL figures enough fans will be so outraged that Time Warner will come crawling to the bargaining table.

Likewise, the two bowl games the NFL Network is showing (the Texas Bowl on Dec. 28 and the Insight Bowl on Dec. 29) are not part of a strategic plan to show college football in the future, a league source said. Rather, the hope is a school from one of the markets served by a holdout cable company will be in the game. And when fans find out they can't watch their beloved State U in its bowl game, the cable operator will be besieged with angry calls.

It's a gamble, but one the NFL is willing to take, figuring fans will have to take sides. Either they choose the league with the highest ratings or the local cable company that is often a monopoly. The NFL thinks it can win that fight every time.

Even if the crapshoot doesn't pay off, the NFL Network has already won. It has managed to take a piece of the lucrative market that its games produce, it has already forced itself onto many of the country's cable systems as well as both its top satellite providers and it has subtly forced football further into the American consciousness.

Rich Eisen, the NFL Network's main anchor who worked seven years at ESPN, knew the NFL Network had changed ESPN when he turned on his old station on the night of the NBA draft in June and ESPN was doing a program ranking the NFL's pass defenses -- just minutes before the NBA's draft.

"I had to look at the bottom of the screen to be sure it was ESPN," Eisen says. "When I was at ESPN, I would say in April, 'We should be doing something on the NFL,' and they laughed at me. Now on the night of the NBA draft, they were doing the best pass defenses in the NFL. We have definitely challenged them, no question."

In his office, Bornstein talks about the station he has built from nothing and about how it will help feed the Internet, cellphones, iPods and whatever else has yet to be invented. He calls these connections "pipes." And he knows these pipes, when filled, and under the NFL's control, have the real potential of making his bosses in the NFL very, very happy.

"I'm a guy that likes winning, right?" he said. "One way you can measure this is: can you make money? I've found personally that's where I can excel."

Eric Steinbach has abdominal surgery

Browns' Steinbach Has Appendectomy
By JOE MILICIA
Associated Press Writer

CLEVELAND -- For the second straight year, the Browns' top free-agent acquisition has undergone surgery before playing one snap.

Offensive lineman Eric Steinbach underwent an appendectomy Wednesday at the Cleveland Clinic and was released from the hospital Thursday. The Browns say he will make a full recovery and be ready for June minicamp.


Dr. Anthony Miniaci, the team's head physician, said Steinbach will be limited in the Browns' offseason strength and conditioning program for the next three to six weeks.

Steinbach, who spent his first four seasons with Cincinnati, signed a seven-year, $49.5 million contract with Cleveland in early March.

The Browns, needing to repair an ineffective and unstable offensive line, have spent big money in free agency the last two seasons, signing the top free-agent lineman available.

Cleveland signed Pro Bowl center LeCharles Bentley to a six-year, $36 million contract last season. While blocking on a running play in summer training camp, Bentley tore a tendon in his knee when planting his foot. Following surgery, he got a staph infection, which caused further damage to the tendon.

Bentley needed a second operation just one month after the first to clean out the infection and fix the damage it caused to his tendon. He was hospitalized for more than one month at the Cleveland Clinic.

Bentley's status is unclear for the upcoming season and his injury is possibly career-threatening.

The Browns on Thursday also signed restricted free agent nose tackle Ethan Kelley to a one-year contract. Kelley played 11 games, including one start at left defensive end, and had 22 tackles.