Miami Herald's David Neal's Racial Brainwash - Think's It's OK To Hire Lane Kiffin, But Not Mike Tomlin

Here's an example of racial brainwashing, if not outright racism: the Miami Herald's David Neal and his take on Mike Tomlin versus Lane Kiffin. He think's that the Steelers should have hired Russ Grimm because he has more years in the league that Mike Tomlin, and thinks that Tomlin was a Rooney Rule hire. In otherwords, he was selected because he's black and not because he's a good coach who's right for the Steelers.

But this person who to me seems to have some real race issues, can't wrap his mind around the idea that the Oakland Raiders selection of Lane Kiffin -- who had just over a year as offensive coordinator at USC -- was not right and that the Raiders could have hired a young black NFL assistant like Tomlin. He seems to think that the Raiders hiring of Art Shell -- and is blind to their pattern of seeking out young white assistants for their head coaching positions.

How do I know this, because of our email exchange. Apparently, he's fixated on someone being Jewish, whereas I am not. Here's the thread:


Me to Him...

From: zenabraham@aol.com [mailto:zenabraham@aol.com]
Sent: Friday, January 26, 2007 4:56 AM
To: Neal, David
Subject: Mike Tomlin v. Lane Kiffin - Racism In Action

Hi,

I read your column "All minorities not ready for NFL head coaching jobs" and wondered with what kind of glasses you were looking at the World around you.

You some how and without explaination overlooked the fact that the Oakland Raiders hired a 31-year old-assistant-to-an-assistant of a college program -- and who USC fans wanted fired -- to be a head coach in the NFL, who's white. But amazingly you write a column that dares to question Steelers Head Coach Mike Tomlin's credentials versus Russ Grimm, and suggest that Tomlin was selected because he's black.

Well, I've written that Kiffin was selected because he's white. See, what is evident in the World around you is that it's ok for someone like Lane Kiffin to be who he is: young, confident, and white and male, but when America's faced with the Black equivalent, they can't handle it. Blacks who don't fit the "black" stereotype are shunned much more often in sports front offices. Whites who are not qualified are picked because -- as Al Davis put it -- he (Lane) is confident.

Geez.

Why in hell -- it can't be heaven -- did you ignore the Raiders hire of the under qualified Kiffin? This is a hire that comes as "Affirmative Action for Young White Guys" but hey, that's ok, I guess, huh?

Well, it's not OK.

Please have the intellectual courage to really see -- and write -- about problems like these, rather than what was a rather clumsy attempt to maintain the status-quo.

Racism is a terrible thing. It prevents the flow of capital to its most efficient points, and causes people to even think less well that they are capable of doing (This is a proven fact.) Please examine your values and change your thinking to advance society.

Thanks,

Zennie Abraham, Jr.

Him To Me


In a message dated 1/29/07 7:29:48 AM, DNeal@miamiherald.com writes:


Before you ring up the Raiders, let's take a look at that organization:

Headed by a Jewish kid from Brooklyn; hired the first Hispanic head coach (Tom Flores); hired the first black head coach of the modern era (Art Shell, in 1989); hired Shell again last year after he was out of coaching for several years; and are grooming Amy Trask to be the first woman to head an NFL organization.
So, forgive me if I think the Raiders shouldn't be questioned about diversity the way other organizations should be.

But I didn't think of Lane Kiffin because the column was about taking a look at the situations of Rivera and Tomlin and what those situations said about the willingness of organizations to give minority coaches a shot, something the Raiders did long ago. That's all the column was.
Two years ago, I questioned whether the NFL should have the "Rooney Rule" on the theory that if teams want to exclude excellent minority candidates from their hiring pools, let them -- those teams will be dealing with a smaller talent pool and will suffer the consequences, the same way any business in a highly competitive atmosphwere will if they limit their talent pool because of race, gender, religion, etc.

And the glasses I'm looking through are those of someone who has been black in this country for 39 years, married to someone who has been black and Jewish in this country for 48 years (when her parents were married, it was illegal in 36 states); and both who have had a foot in "black America" and in so-called "mainstream America" their whole lives.

Talk to me about racism in this country, pal. I don't have to march on the front lines of that battle. I've been living there.

David Neal
Miami Herald

Me to Him

But out here, where the Raiders are, the tune is different...I'll not soon back off on my position regarding Lane. Plus, tokenism does not make true diversity. You've never been to the Raiders headquarters; I have. Many times.

Plus, I don't see being Jewish as bringing the same baggage. That's a hard call. There are many people of Jewish extention in NFL front offices. Plus, my last name's Abraham....

Also, I'm black.

Finally, given what you wrote about your significant other, it's all the more diappointing that you took the stance you did. It's unreal, really. Why did you do that?

Best,

Zennie Abraham, Jr.

Him to Me

Gee, guess I'm not allowed to have an honest opinion that Tomlin's resume wasn't exactly the strongest for being THE hot head coaching candidate among coaches whose teams aren't still playing. And if I'm Pittsburgh, unless there's a huge discrepancy in interviews or something seen over the years from Grimm being in the organization, I'm definitely taking Russ Grimm over Tomlin. Tomlin might be the next Don Shula or Tom Landry. But on the black and white of coaching credentials, Tomlin didn't have as many.

(Another NFL reporter I was talking with minutes ago agreed wholeheartedly, but said, "That's a projection hire. Tomlin's going to be a star.")

And my wife, not always a fan of my writing, certainly understood my point -- when a Hispanic guy would be the hottest head coaching candidate if his team weren't still going and a brother who has one year as a DC for a defense that was overall good but not great gets the job over the entrenched white guy, that speaks well for opportunity knocking.

The Tomlin situation reminded me in a roundabout way of a review of "Guess Who's Coming to Dinner" in which the reviewer said what's the big deal? Sidney Potier's character was such a good-hearted renaissance superman, Spencer Tracy would've had to have been the grand wizard of the local KKK to reject him as a son-in-law. The reviewer said Tracy's final speech and the movie would've said more had Potier's character been far from perfect. (Speaking well of Potier's ability as an actor, it's fun to imagine "Guess Who's Coming to Dinner" but with Potier's character having almost-concealed anger and contempt of Potier's Virgil Tibbs in "In The Heat of the Night").

If you want to call the head coaching hires of Flores and Shell "tokenism" by the Raiders, after both had been players and assistants in the organization for years, OK. Seems rather a rather convenient opinion, however.

I think you meant "Jewish extraction." What's "Jewish extension?" A Long Island blond with a Hasidic curl weave?

DJN
Miami Herald

________________________________

" A Long Island blond with a Hasidic curl weave?" Dd I read that correctly. This is a guy with some massive issues who writes for a large newspaper in a major city, Miami.

Wow.

Note the text he writes, totally peppered with racial references that make my skin crawl. And this part really pissed me off:

And my wife, not always a fan of my writing, certainly understood my point -- when a Hispanic guy would be the hottest head coaching candidate if his team weren't still going and a brother who has one year as a DC for a defense that was overall good but not great gets the job over the entrenched white guy, that speaks well for opportunity knocking.

The Tomlin situation reminded me in a roundabout way of a review of "Guess Who's Coming to Dinner" in which the reviewer said what's the big deal? Sidney Potier's character was such a good-hearted renaissance superman, Spencer Tracy would've had to have been the grand wizard of the local KKK to reject him as a son-in-law. The reviewer said Tracy's final speech and the movie would've said more had Potier's character been far from perfect. (Speaking well of Potier's ability as an actor, it's fun to imagine "Guess Who's Coming to Dinner" but with Potier's character having almost-concealed anger and contempt of Potier's Virgil Tibbs in "In The Heat of the Night").

See, David Neal's writing that Ron Rivera, the Chicago Bears Defensive Coordinator, wasn't a hot head coaching prospect until the Bears hit the Super Bowl. WHAT A RIDICULOUS TRAIN OF THOUGHT. Rivera was hot last year, but David Neal's not paying attention to that, I guess. All the better for him to cry about blacks and Latino's getting a chance to be head coach.

Plus, he didn't tell his wife about Lane Kiffin. I'd love to see her reaction after she's informed about his selection as the Raiders coach!

See, in David Neal's world, it's jus fine to be a very young and green head coaching selection -- as long as you're white like Lane Kiffin. But Blacks like Mike Tomlin need not apply.

This is an example of the racist media in action. Makes me sick to my stomach.

David Shaw - Why Didn't The Oakland Raiders Look At A Young Black Offensive Mind?

No matter how it's turned, Lane Kiffin, the new head coach of the Oakland Raiders, comes off reading like a college offensive coordinator and not a head coach. His youth is a constant focus, but far less so is how the Raiders have ignored the idea of looking for young black coaching minds.

The Oakland Raiders have NEVER reached out to a young black offensive mind and they're out there. I'm sick to my stomach of this stupid idea that it's OK for young white men to be smart and agressive, but black men in this category are considered a threat.

People point to Lane's father Monte as a good start for him, like Jerry McDonald of The Oakland Tribune.

BUT Hell! Willie Shaw, an African American who was once the defensive coordinaor for the Raiders, has a son David who was quality control coach for several years for the team and is still coaching -- offensive coordinator at Stanford.

HA. Why not hire him? He's probably chomping at the bit about this, don't you think????

Look at his background!

Shaw was a four-year letter winner (1991-1994) at Stanford as a receiver. He was a member of Stanford's 1991 Aloha Bowl team, coached by Dennis Green, and the Cardinal's 1992 Blockbuster Bowl team coached by Bill Walsh. Shaw, whose father, Willie, was an assistant coach at Stanford from 1974-76 and again from 1989-91, caught 57 passes in his Cardinal career for 664 yards and five touchdowns. Shaw spent nine seasons in the NFL before joining Harbaugh as his passing game coordinator and wide receivers coach in 2006. Shaw coached with the Eagles in 1997, Raiders from '98-'01 and the Ravens from '02-'05.

When I bring this up, Raiders fans point to Art Shell, who's become the token hire that makes it OK for the Raiders to continue a pattern -- Davis himself, Madden, Gruden, Kiffin, -- that has an obvious young white male bias.

Sorry, but to me this is a perfect example of what's wrong in our society and how much we do need to change. A study was conducted by labor economist Dr. Janice Madden.

Dr. Madden determined that:

· the black coaches averaged 1.1 more wins per season than the white coaches

· the black coaches led their teams to the playoffs 67% of the time versus 39% of the time for the white coaches

· in their first season, black coaches averaged 2.7 more wins than the white coaches in their first season

· in their final season, terminated black coaches win an average of 1.3 more games than terminated white coaches

· the black coaches inherited teams with an average of 7.4 wins per season and, during their tenures, increased the average wins for their teams to 9.1 per season.

Statistical analysis thus demonstrates that by virtually every objective criteria, black head coaches in the NFL have outperformed their white counterparts. So with this, you'd think that teams like the Raiders would break their pattern of bias, but it's not happened.

Some say that the Oakland Raiders didn't think in terms of color -- but my argument is that they did and its evident in their hiring and interview patterns -- they're hard-wired such that they have an image they want to follow and that's one of a white coach. That's not good. Not at all.

Remember that Art Shell was not the Raiders first coaching choice last year. They went after Louisville Coach Bobby Petrino and didn't get him. They also talked to other coaches who fit the "Gruden" bill in other words young and white -- then settled on Shell as a Raider Legend coming home again. But he was also the only black candidate. It's like the Raiders seem to not want to think of a Black coaching candidate unless he's a Raider legend, but it's OK for whites not to be.

I do wish that they, and other teams in sports, would put an end to this habit. It really does show the World that racism -- institutional racism -- still exists. It is also an example of why a diverse society must be achieved, so that we all know each other as individuals; thus when a position like head coach of the Oakland Raiders opens up, many qualified candidates of all colors are evaluated and the person's picked from that process.

That's the way it should be.

San Francisco-Based KNBR's Rod Brooks -- Who's Black -- Puts Down Black Coaches

Last Monday, January 8th, San Francisco-based KNBR's Rob Brooks (pictured) said, in response to a take that one college team should hire a black coach, "Notre Dame tried one of those and look what happened to them."

"One of those," sounds like a disease the way Brooks put it.

That comment led me to write this email to members of the California sports media community -- an email list that includes Tony Bruno and Rod Brooks. It's not just an email denouncing what Brooks said, but how KNBR conducts it's business. But more to the point on Martin Luther King's Birthday, it's terrible to know that there are African Americans who would waste no time in putting down someone else because they're black.

Here's what I wrote:

Greetings All,

I understand "Mr C In Heaven" but I have this take: what KNBR's Rod Brooks says goes out to millions of people locally in Northern California -- it's not small time at all. The San Francisco Bay Area has the highest ad costs per ratings point of any part of the country.

Some of those listeners form their opinions from what they hear on KNBR. I hear it from time to time, someone litterally parroting what was said on KNBR. People use sports talk radio to essentially "think" for them. And the more the message touches that person's more baser feelings -- like racial matters -- the more likely it is to stick. But that doesn't make it OK to be racist; indeed, it's every reason why one should not be. For all practical purposes, Brooks is a kind of role model, though a negative one at this time. I leave room for improvement.

That's why what someone like Brooks said Monday was socially irresponsible, not to mention a reflection of self-hatred. It does a lot of damage to the matter of the deconstruction and ultimate destruction of the racist way; what better tool to maintain racist thoughts amoung whites, Latino's, and Asians than a black person who puts other blacks down by referring to African American coaches as "one of those" tried by Notre Dame, as if black coaches were viruses.

Grrrr....

Moreover, it -- this race-based approach -- is not even good ratings at all. Just because KNBR may claim good Arbitron numbers doesn't mean they can't be better. I'd be willing to bet that KNBR's numbers are actually terrible when compared to their potential. I could go on about how the radio station's website system is not only poorly designed, but not engineered for it to rank high in any Google-search of note related to KNBR's sports content and not even well-coordinated with its radio shows.

This hurts the radio shows and rating potential. If I bought KNBR, I'd tear it all up and rebuild from the bottom up.

Plus, KNBR's people -- it's personalities -- come off more often than not as "Angry white guys" -- attempting to stop any and all conversations about race by saying "You're playing the race card" and using this childish Right Wing term as if it was a kind of conversational hand grenade -- and it's almost laughable that a prominent black personality would assist them. But that seems to be what's happening. I've heard this before from others and as a constant listener to the show, I can document and write a book on them. People don't want to hear this at all. Please knock it off.

KNBR does not know how to reach the fan base of any of the major Bay Area sports teams. The smaller college sports organizations get no mention or play at all. The sponsorship program is lacking. KNBR knows how to develop personalities, but misses the boat in building a cohesive media information system. By a country mile. (And yes, I know what the answer to this is.) Moreover, there's little in the way of really substantive sports talk conversation. Here's an example:

On January 8th 2003, the Philadephia Eagles beat the Green Bay Packers in a wild-card playoff game which featured a 4th and 26 convertion by Eagles QB Donovan McNabb. On a recap of the game on KNBR, Ralph and Tom had on as a guest a female beat writer from Phili who really knew her stuff. She explained that the Packers middle linebacker was out of position and should have been deeper than he was in the coverage, thus allowing the pass completion.

While she talked, Ralph and Tom had little to offer to keep the conversation going. It was disheartening for me. Obviously by my recall of the event, it had an impact on me. I then started to monitor sports talk radio here with the "null hypothesis" that there was little of substance -- discussion of strategy, business, law, etc. -- that was offered. To date, I've had little content example from KNBR to cause me to refute my initial hypothesis.

Another example was when I was on as a guest regarding the Super Bowl and Jerry Brown in 2005. Rather than ask me substantive questions about why Oakland came to within eight NFL owner votes of landing the game Jacksonville won, Rod Brooks decided to take me on regarding Oakland as a host city.

It was not a smart move on his part, as I knew my subject and he did not. Moreover, I was very angry that Brooks and KNBR would continue a pattern of not only non-support, but attempted destruction of our Super Bowl Bid efforts and attempts to insult me.

My own mother observed that KNBR "could not stand someone who was smart and Black." I reminded her that it was radio, but then I thought about the matter from her point of view and the fact that I was assuming some KNBR people didn't know I was Black when they may have, and then recanted my initially polyanic view. I started thinking about my past experiences with KNBR.

It started in 2000, when Radnich had me on and asked how could we sell out the Super Bowl, when the Coliseum had sell out problems. Why ask that? I pointed out that all Super Bowls were sellouts. But here I am BUSTING MY ASS to bring this thing to the Bay Area, and KNBR's taking pot shots at me and the bid. It's like getting shot by what are supposed to be your own troops.

I told Agnew about this -- actually was real pissed about it -- because it would NOT have harmed KNBR to be a booster for the Super Bowl. Not at all. The Bay Area needs the shot in the arm. But we can't improve economically with KNBR pulling the rug out of what we do. It's stupid. It really is. I could not get over what the reason for the treatment was and so then, absent any logical explanation, figured that maybe my Mom had a point. After all, KTVU has never treated me that way; not at all and not even to this day. Neither does KPIX or KGO. So I had an example of how I was supposed to be treated by the media in working on a Super Bowl Bid and doing anything of substance in the community.

Man!

It's one thing to ask good questions, but the ones aimed at me were just plain bad and nasty. All of my friends who listened to me were happy that I not only defended myself, but basically made Rod sound less than informed, which was true. Moreover, it's all too common at KNBR.

The standard idea is that the people don't want substance (that's what Bob Agnew contends); but I charge that KNBR does not know how to give it in an entertaining way. When you have people who know sports so well they can talk about it in plain english, it's fun to listen to.

Tom Tolbert KNOWS basketball, and so is a joy to hear him talk on that subject, it really is. But football? KNBR has no one on the talk shows who really does know modern football strategy, methods, trends, and techniques. No one. It seems that the station has decided to allow more of the "emotion stirring" words and that opens the door to a point of view that is hard to mistake as anything but racist at times.

The point I'm making is that the station can't afford to have racist content, regardless of who it's coming from. It's bad for business. It's terrible for society. It's retrograde. PLEASE I emplore you all to reach for a higher standard. The Bay Area is becoming what it seems to hate the most in what it things Southern cities are -- racist. (Just take a look at the comments made by some Oaklanders toward Ignacio De La Fuente on Monday. Or the SF 49ers VideoGate scandal. Or the SF Police Video. Or the frightening high arrest rate for Blacks in San Francisco. I could go on and on.)

Atlanta is now much more progressive than the SF Bay Area -- ever hear the "Two Live Stews" -- but the SF Bay Area is under the age-old fantasy that it's better.

I do hope that we as a collective wake up and improve this matter.

Thanks,

Zennie Abraham, Jr.
Chairman and CEO
Sports Business Simulations
510-387-9809
www.sbs-world.com

NFL Commissioner Paul Tagliabue At The World Bowl XIV Press Conference

P1040361, originally uploaded by Tauri41.

No. NFL Commissioner Paul Tagliabue's not doing a sofft drink taste test, but waiting for a good question to come out of the audience of media types during the World Bowl.