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Thursday, January 16, 2014

Super Bowl marketers play up muscial tie-ins – USA TODAY

USA TODAYPepsi, Bud Light and other major Super Bowl XLVIII advertisers hope to strike a chord with consumers by playing up musical tie-ins. This year’s promotions will include some familiar marketing techniques such as companies sponsoring concerts and using …Budweiser Clydesdales get a puppy for the Super BowlCNNMoneyPuppy love and epic nights in Super Bowl […]

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