David Shaw - Why Didn't The Oakland Raiders Look At A Young Black Offensive Mind?

No matter how it's turned, Lane Kiffin, the new head coach of the Oakland Raiders, comes off reading like a college offensive coordinator and not a head coach. His youth is a constant focus, but far less so is how the Raiders have ignored the idea of looking for young black coaching minds.

The Oakland Raiders have NEVER reached out to a young black offensive mind and they're out there. I'm sick to my stomach of this stupid idea that it's OK for young white men to be smart and agressive, but black men in this category are considered a threat.

People point to Lane's father Monte as a good start for him, like Jerry McDonald of The Oakland Tribune.

BUT Hell! Willie Shaw, an African American who was once the defensive coordinaor for the Raiders, has a son David who was quality control coach for several years for the team and is still coaching -- offensive coordinator at Stanford.

HA. Why not hire him? He's probably chomping at the bit about this, don't you think????

Look at his background!

Shaw was a four-year letter winner (1991-1994) at Stanford as a receiver. He was a member of Stanford's 1991 Aloha Bowl team, coached by Dennis Green, and the Cardinal's 1992 Blockbuster Bowl team coached by Bill Walsh. Shaw, whose father, Willie, was an assistant coach at Stanford from 1974-76 and again from 1989-91, caught 57 passes in his Cardinal career for 664 yards and five touchdowns. Shaw spent nine seasons in the NFL before joining Harbaugh as his passing game coordinator and wide receivers coach in 2006. Shaw coached with the Eagles in 1997, Raiders from '98-'01 and the Ravens from '02-'05.

When I bring this up, Raiders fans point to Art Shell, who's become the token hire that makes it OK for the Raiders to continue a pattern -- Davis himself, Madden, Gruden, Kiffin, -- that has an obvious young white male bias.

Sorry, but to me this is a perfect example of what's wrong in our society and how much we do need to change. A study was conducted by labor economist Dr. Janice Madden.

Dr. Madden determined that:

· the black coaches averaged 1.1 more wins per season than the white coaches

· the black coaches led their teams to the playoffs 67% of the time versus 39% of the time for the white coaches

· in their first season, black coaches averaged 2.7 more wins than the white coaches in their first season

· in their final season, terminated black coaches win an average of 1.3 more games than terminated white coaches

· the black coaches inherited teams with an average of 7.4 wins per season and, during their tenures, increased the average wins for their teams to 9.1 per season.

Statistical analysis thus demonstrates that by virtually every objective criteria, black head coaches in the NFL have outperformed their white counterparts. So with this, you'd think that teams like the Raiders would break their pattern of bias, but it's not happened.

Some say that the Oakland Raiders didn't think in terms of color -- but my argument is that they did and its evident in their hiring and interview patterns -- they're hard-wired such that they have an image they want to follow and that's one of a white coach. That's not good. Not at all.

Remember that Art Shell was not the Raiders first coaching choice last year. They went after Louisville Coach Bobby Petrino and didn't get him. They also talked to other coaches who fit the "Gruden" bill in other words young and white -- then settled on Shell as a Raider Legend coming home again. But he was also the only black candidate. It's like the Raiders seem to not want to think of a Black coaching candidate unless he's a Raider legend, but it's OK for whites not to be.

I do wish that they, and other teams in sports, would put an end to this habit. It really does show the World that racism -- institutional racism -- still exists. It is also an example of why a diverse society must be achieved, so that we all know each other as individuals; thus when a position like head coach of the Oakland Raiders opens up, many qualified candidates of all colors are evaluated and the person's picked from that process.

That's the way it should be.

At War With The Raider Nation Over Lane Kiffin and The Raiders' Affirmative Action For Young White Men

Upon the annoucement that the Oakland Raiders hired Lane Kiffin as their new head coach, it can be said that I went balistic. Why? Well, look at his background:

-- Two years as USC Offensive Coordinator, not six as reported on Raiderfans.net (Hey, did someone clear this with Norm Chow? I thought he was the USC OC and not Kiffin. Kiffin was promoted to OC in 2005, thus he's not been the USC OC for six years. Sorry, but the Raiderfans report is an error.)
--  No NFL coordinator experience
--  One year as Quality Control coach for the Jacksonville Jaguars
-- No college head coaching experience
--  No NFL head coaching experience

Why do the Raider fans report that Kiffin has six years of experience as USC's Offensive Coordinator, when USC reports this:

"...Lane Kiffin, the son of longtime pro and collegiate coach Monte Kiffin, is in his sixth year at USC. He joined the Trojan staff in February of 2001 and spent the 2001 season handling the tight ends. He became the wide receivers coach in 2002. In 2004, he took on the additional duty of passing game coordinator. In 2005, he was promoted to offensive coordinator and recruiting coordinator, in addition to continuing as the wide receivers coach..."



The Raiders just insulted Tennessee Titans Offensive Coordinator Norm Chow, one of the greatest offensive coordinators in the game of football and the man who developed USC's passing system. Indeed, they should have just hired Norm Chow, who's Asian. So the Raiders are actually hiring an Assistant to an assistant at the NCAA level, right?

Plus, many USC fans are happy -- happy -- that Kiffin's gone. Check Scott Wolf of Inside USC. Or how about this AOL Blog where fans were pissed with Lane after the loss to UCLA? Heck, even UCLA fans are laughing at the Raiders! So why is the print media treating Al Davis as if he were some genius?

Why?

Or how about Hue Jackson, now Offensive Coordinator for the Atlanta Falcons and who's Black, has over 20 years of coaching experience, including Offensive Coordinator at two NCAA schools -- Cal and USC -- and now two NFL teams, and knows more pass offense than Kiffin ever saw or coached? Yet the Raiders never called him at all.

What gets me is that if Kiffin were Black, some in the media would question him as a Rooney Rule hire. But because he's White, his lack of qualifications get a pass from the media -- not me, however. It just goes to show how nuts and racist this society still is. Let Kiffin feel some heat for essentially allowing himself to be promoted as if Norm Chow didn't exist.

Regardless, many in the Raider nation were excited and not at all critical. To wake the throngs of sleeping Raiders fans, I posted this take on Raiderfans.net:

While I understand the excitement over Lane, my personal view is there's a HUGE misunderstanding over what a Head Coach -- A Good One -- does. The Raiders must be called out for "using" the Rooney Rule against its intent. They just interviewed one person to get around it -- James Lofton. Who's a wide receiver coach with the San Diego Chargers -- an NFL team.

Lane Kiffin comes from USC, not a pro team. Does he understand football administration at the pro level? Does he know how to manage a limited number of personel? He's got 100 football players at USC, but a limited number -- 53 -- with the Raiders.

So what does he do when he's got five linebackers, two are injured, and three are starting, and two of them play special teams? Does he have experience in handling this? What about using the Challenge Flag? What about all the other admin duties? How does he deal with players who are used to making a LOT of money and respect people who have been there at the pro level, and not as a quality control coach? I can do that job with my eyes closed.

NFL Head coaching is a hard, complex business. The Raiders --- I guess -- are going to really hold this guy's hand. A lot.

I feel sorry. Real sorry for all of the great NFL assistants -- regardless of color -- that were passed over and not even considered because the Raiders refuse to look at their organizational structure and change. I feel sorry for the players, who undoubtedly were not consulted about this matter and yet have to deal with what will be a VERY green person.

I feel sorry for the 31 WELL-QUALIFIED African American NFL assistant coaches who were not even consulted or listed. I feel sorry for Dennis Green, a proven coach who could come in and make a difference with the Silver and Black and didn't want to be PLAYED by the Raiders.

It's time for tough love. This Raiders need an enema. I'll write it here: Lane Kiffin is not the answer for the organization. The problems will continue -- back-stabbing and other matters -- well into this coming season.

This whole deal is enough to make me weep, but I won't.

Sure enough, I was taken to task for taking on Al Davis. It's not that I'm "taking him on" but for those who blindly -- and not critically -- follow what Mr. Davis does, no criticism can be given. But on the matter of the advancement of Black coaches in the NFL, I do not waver one bit. The Raiders have a pattern of seeking out and hiring real young white coaches to run the team -- never once have they hired anyone young, bright, and Black. Not once. So, someone asked if I was taking on Mr. Davis record of hiring minorities. This was my answer:

Yes I am. One -- a decade ago -- does not a progressive make. For the one, there are, let's see, four young white guys --- Madden, Shanahan, Gruden, Kiffin -- that Davis has hired. That's a pattern. Why not a young, bright Black guy? Why is it OK to have a ton of black running backs, but not a pattern of hiring good young black coaches?

So yes, I'm totally calling out Mr. Davis. Sorry, but I've seen enough. I'm really sick and tired of not only the maintenance of a kind of caste system, but this totally sick rush to defend a person when they hire one Black person -- twice -- as if it's throwing a freaking bone. This is stupid.

The Raiders are falling way behind the rest of the league. You all can go right ahead and get after me for this JUST as you came after me regarding Tom Walsh.

I'll sit right back and be the only person who's not afraid to point to the emperor and pull back the curtain. Social change is hard, man. But I for one will NOT stop pushing.

Why the heck can't it be the RAIDERS who go after the REALLY HOT Mike Tomlin -- WHO'S BLACK! The guy Chris Landry on Fox Sports says was the guy on a fast track. Why did it have to be the Steelers?

Why? (I know the answer here -- The ROONEY Rule.)

Folks, I don't care if I'm out there on an island here. Tough. But I'm going to be totally hard on the Raiders. I really am. I expect greatness from the organization, and it's not evident that they're really shooting for it. It's more like Afirmative Action for Young White Guys.

You think I'm bad; just tune into the NFL Network.

Of course, that did not endear me to the Raider nation and I'd rather not post their responses. But the bottom line is that there are massive problems. Here, we have Black coaches saying that the reason some of them don't get an interview is because of lack of experience. How the hell does one explain Lane Kiffin to anyone? How?

What do you say? As far as I'm concerned, the gloves have to come off at some point. I'm a Raiders fan, but as one who's staunchly for the promotion of young, bright , black coaches, it's hard to be a fan of the Silver and Black of late.

I've always been told that the one thing American society hates is a smart Black man. So when a young, smart, Black man comes along in the NFL, he's generally stopped after a point. Only Tony Dungy and just a few have broken through and Tony has used his good political currency to open doors for people like Mike Tomlin. Thus we see the development of a tree of coaches -- most Black -- that stem from Dungy. He's the one catalyst for change.

But not the Raiders.

The Raiders didn't go out and form a list of young Black coaches at all. They seem to save hiring Blacks for older Oakland Raider players and not for people who went through the NFL's Minority Recruitment Program.

As I wrote, the Silver and Black have no problem stocking up on African American running backs, but every problem in hiring smart, young , Black men.

So much for the progressive organization.

Hue Jackson Now Offensive Coordinator For Atlanta Falcons - Michael Vick In Good Hands

My favorite for head coach somewhere, Hue Jackson, was named Offensive Coordinator for the Atlanta Falcons and will be reunited with Head Coach Bobby Petrino, whom he worked with at Arizona State.

Here's Jackson's background as written on the Falcons website:

Jackson, 41, will serve as the Falcons offensive coordinator after serving as the wide receivers coach for the Cincinnati Bengals the past three seasons. During his time with the Bengals, Jackson molded wide receivers Chad Johnson, T.J. Houshmandzadeh and Chris Henry into one of the most productive receiving units in Bengals history. In 2006, Johnson (1,369) led the NFL in receiving yards with Houshmandzadeh (1,081) following closely behind, making them the first Bengals teammates to each surpass the 1,000-yard receiving mark. From 2000-01, Jackson served as the running backs coach for the Washington Redskins, where he helped RB Stephen Davis record a career-high 1,432 in 2001. A year later, he served as the offensive coordinator for the Redskins. Prior to coaching in the NFL, Jackson spent 14 years coaching in the collegiate ranks, including two seasons alongside Petrino at Arizona State.

Jackson's Coaching Background: Offensive Coordinator, Atlanta Falcons (2007) | Wide Receivers, Cincinnati Bengals (2004-06) | Offensive Coordinator, Washington Redskins (2003) | Running Backs, Washington Redskins (2001-02) | Offensive Coordinator, Southern California (1997-2000) | Offensive Coordinator, California (1996) | Assistant Coach, Arizona State (1992-95) | Assistant Coach, London Monarchs (1991) | Assistant Coach, Cal State-Fullerton, (1990-91) | Assistant Coach, University of Pacific (1987-89).

Colts Tony Dungy, Bears Lovie Smith Can Be First Black coaches In Super Bowl

I hope this happens, as it would pave the way for major changes in society and for the better. Kids need to see this. They need to know they have a chance. Other kids, not Black, need to see that Blacks can lead on a national stage.

Dungy, Smith have chance to be first black coaches in Super Bowl
DAVE GOLDBERG
Associated Press

INDIANAPOLIS - Two weeks ago, Lovie Smith made the three-hour trip from Chicago to watch Tony Dungy's Colts take on Herman Edwards' Chiefs in a first-round NFL playoff game.



The night before, the three old friends and their wives dined at P.F. Chang's in downtown Indianapolis in what was as much a symbolic meeting as a gathering of old pals - three black coaches celebrating the arrival of their teams in the NFL playoffs.

"We talked about starting in '96 in Tampa and some of the things we remembered from then," Dungy recalled on Thursday. "How great it is that we are in the playoffs and that at least two of us have a chance to make it to the Super Bowl. You realized it would be awesome if it happened and, hopefully, it will."

It's officially one game from being awesome.

If the Colts beat the New England Patriots on Sunday and Smith's Bears beat the New Orleans Saints, it would put two black coaches in the NFL's marquee game for the first time in its 41 years. Even if just one of them wins, that, too, would be a first.

There were just three black head coaches in the NFL when Dungy started nearly a decade ago in Tampa, with Edwards and Smith on his staff. Back then, 70 percent of the league's players were black - a percentage that still holds.

This year, there were seven black coaches, including Dennis Green in Arizona and Art Shell in Oakland. Both men were fired after the season, although Shell will remain in the Raiders' front office. The others are Cincinnati's Marvin Lewis and Cleveland's Romeo Crennel.

Though he didn't coach this season, Ray Rhodes coached Philadelphia and Green Bay in the 1990s.

Despite the strides, no black head coach has ever taken the final step.

"Of course, it would be special if that happened," Smith said. "I hope for a day when it is unnoticed but that day isn't here. This is the first time, I think, two black men have led their teams to the final four. You have to acknowledge that. I do, we do. I realize the responsibility that comes with that."

So do black players.

"We're making progress slowly," says defensive tackle Anthony McFarland of the Colts, who played for both Dungy and Smith in Tampa Bay.

"I don't think players think of 'black players' and 'white players.' It shows that for Tony and Lovie to come this far that there are at least some organizations that have confidence that black men can be head coaches. I hope it goes beyond that so we don't have to think of their race," he said.

NFL leaders acknowledge that's in the future.

"We still have problems with the front office," said Pittsburgh's Dan Rooney, one of league's senior owners.

An example: When Jerry Reese was promoted to general manager of the New York Giants this week, he became just the third black man in that key position, joining Baltimore's Ozzie Newsome and Houston's Rick Smith.

The push for diversity actually came from outside the NFL five years ago.

Two lawyers, the late Johnny Cochran Jr. and Cyrus Mehri, released a study criticizing the league for ignoring black candidates for head coaching jobs.

Then-commissioner Paul Tagliabue, a staunch advocate of minority hiring, quickly appointed a committee headed by Rooney to study the problem.

From that emerged "the Rooney rule," requiring any team with a coaching vacancy to interview at least one minority candidate before making a decision. Rooney himself is currently considering Minnesota defensive coordinator Mike Tomlin, who is black, and Chicago assistant Ron Rivera, who is Hispanic, for his team's coaching vacancy.

That rule was a huge step forward.

As recently as 1987, when 200 league and team officials convened for their annual March meeting, there was just one black person among them. Two years later, Shell became the first black head coach of the modern era - there hadn't been one since Fritz Pollard in the barnstorming days of the early 1920s.

Few remember Pollard, although Dungy acknowledged him Thursday as "the Jackie Robinson of pro football."

Another positive sign: Some black coaches who have left their original teams have been hired again. Dungy, Shell and Rhodes all got second jobs after being fired, and Green and Edwards (who was with the New York Jets from 2001-2005) voluntarily left one team and were hired by another.

"That the black coaches are being fired and rehired show that they are becoming part of the system now - they're inside the 'old boy network' instead of out of it," Rooney said. "I don't think people look at their race but just that they're just good coaches. It's a big step from where we were."

Still, the NFL's numbers aren't close to the NBA's, another league with a large majority of black players. It currently has 11 black coaches for 30 teams, and there have been 56 in its history.

The NFL started a minority intern program nearly two decades ago for players and college coaches. It, in turn, has brought dozens of black assistant coaches into the league.

But a year ago, when there were nine vacancies, only Shell, who had been working in the league office, was hired.

It's no wonder they end up rooting for each other to succeed.

"Of course, Tony is a good friend," Smith said. "I'm a big Colts fan since they are on the AFC side of the football. But not if we play them in the Super Bowl."