PepsiCo Gives ‘Premium’ Water a Super Bowl Push – Wall Street Journal

PepsiCo Gives ‘Premium’ Water a Super Bowl PushWall Street JournalPepsiCo Inc. plans to use this year’s Super Bowl to go on the offensive in the beverage industry’s intensifying water war. The Purchase, N.Y., company bought a 30-second spot to introduce LIFEWTR, its first pricier “premium” water brand, which is … and more …read more From:: […]

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