March Madness Puts Time Warner's Big Bet on Sports to the Test – AdAge.com (blog)

March Madness Puts Time Warner’s Big Bet on Sports to the TestAdAge.com (blog)The company also decided recently not to bid on the TV rights for the NFL’s Thursday Night Football, which went to NBC and CBS, because it was a short-term contract, Mr. Levy said. The company is focused on owning TV rights to playoff […]

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