The Secret to Joe Pytka’s Super Bowl Success Is Knowing When to Fight – AdAge.com

The Secret to Joe Pytka’s Super Bowl Success Is Knowing When to FightAdAge.comJoe Pytka has directed over 80 Super Bowl commercials — and nine that topped the USA Today ad meter — but he thinks most Big-Game spots are “horrendous, overproduced, over-thought, grotesque.” The people who want to see their name in lights on … […]



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