NFL EUROPE DISCONTINUED - NFL INTERNATIONAL TO FOCUS ON GLOBAL IMPACT - NFlLMedia.com

From the NFL. The official press release annoucing the death of NFL Europe.

NATIONAL FOOTBALL LEAGUE
280 Park Avenue, New York, NY 10017
(212) 450-2000 * FAX (212) 681-7573
WWW.NFLMedia.com
Joe Browne, Executive Vice President-Communications
Greg Aiello, Vice President-Public Relations


FOR IMMEDIATE RELEASE
6/29/07

NFL INTERNATIONAL TO FOCUS ON GLOBAL IMPACT:
NFL EUROPA DISCONTINUED

The NFL has determined that it will switch the focus of its international business strategy to
presenting the NFL to the widest possible global audience, including broader media visibility and the
staging of international regular-season games, and will discontinue NFL Europa.

“The time is right to re-focus the NFL’s strategy on initiatives with global impact, including worldwide
media coverage of our sport and the staging of live regular-season NFL games,” commented Mark
Waller, senior vice president of NFL International.

“We will continue to build our international fan base by taking advantage of technology and
customized digital media that make the NFL more accessible on a global scale than ever before and
through the regular-season game experience. NFL Europa has created thousands of passionate fans
who have supported that league and our sport for many years and we look forward to building on this
foundation as we begin this new phase of our international development.”

Last October, NFL owners passed a resolution to stage up to two international regular-season games
per season. The new international series will launch on Sunday, October 28 when the Miami
Dolphins host the New York Giants at London’s Wembley Stadium.

In addition to the 2007 game in the United Kingdom, the NFL is preparing to stage regular-season
games in future seasons in Germany, Mexico and Canada, with Germany being a strong candidate to
host a regular-season NFL game in 2008.

NFL Europa began in 1991 as the World League of American Football, with 10 teams competing in
the United States and Europe. After a two-year hiatus (1993-94) following the 1992 season, the
league returned in 1995 as a six-team, all-European venture, with five teams in Germany since 2005,
and has existed in that format through its final season in 2007.


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