Arizona Cardinals Get Naming Rights Deal - Univ. of Phoenix Stadium Announced

Cardinals Sell Stadium Naming-Rights For $154M Over 20 Years

The NFL Cardinals yesterday formally announced that the Univ. of Phoenix will pay an average of $7.7M per year for 20 years for naming rights to the team’s stadium. The school also gains signage and a variety of advertising, marketing and merchandising opportunities. The deal marks the first time an NFL venue has been named after an educational institution (Cardinals). In Phoenix, Scott Wong reports the deal also “grants the university opportunities for in-stadium and community promotions; television and radio advertising during game broadcasts and pre- and post-game shows; and access to the facility for special events” (ARIZONA REPUBLIC, 9/27).