The Spots Business Daily reports that ESPN The Magazine's sold out of its ad space and it's upcoming NFL preview will have 110 pages of ads. They use a "Monday Night Football Surround Strategy."
"Prime-time Monday Night Football on ESPN and Saturday night college football on ABC has resonated with advertisers," said Ed Erhardt, president of ESPN ABC Sports Customer Marketing and Sales, who oversees sports programming sales for both ESPN and ABC. "And the heavy demand has allowed us to price it very aggressively at top of the market cost-per-thousand increases across all of our platforms."
What's not explains by ESPN and not uncovered by SBD is if the magazine's sold out, how's Monday Night Football doing? The report -- which you can read with a click on the title of this post -- leaves more questions than answers given the no-so-hot ratings performance of Monday Night Football in the recent past.
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